Target market and Positioning: Profile the intended target market for the product. • Make sure that you use relevant demographic variables to describe your target market so that one can assess the potential size of the segment (if appropriate, describe your target market using psychographic variables as well). • Explain your rationale underlying your target market selection. Explain how you will position the product to the target market: identify the most important product attribute(s) and where you want your product to be perceived by your target market with respect to these attributes.
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