Assignment 2: setting strategy and structure for your organization

Due Week 8 and worth 280 points

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For this assignment, use the same company that you selected in Assignment 1.

Write a six to eight (6-8) page paper in which you:

  1. Select an e-Commerce strategy for the selected organization, and provide a one (1) paragraph describing how the strategy will be applied to the selected organization. Provide a rationale for why you chose the e-Commerce strategy that you did for the selected organization.
  2. Compare and contrast the selected e-Commerce strategy against two (2) other e-Commerce strategies.
  3. Describe two (2) competitive advantages that Web 2.0 technology provides for companies compared to companies that only use standard Web technology.
  4. Rank your top three (3) mobile and social media technologies for organizations. Select a mobile and social strategy for the selected organization, and explain the rationale behind your chosen strategy.
  5. Examine three (3) IT strategies that can provide the selected organization with a competitive advantage. Determine and support the IT strategy that you choose for the selected organization.
  6. Propose two (2) ways in which the use of Enterprise Resource Planning (ERP) and loyalty systems can enhance the selected organization.
  7. Propose two (2) ways that social media channels such as Facebook, Instagram, and others can increase sales for the selected organization.
  8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the operation and strategic applications of the major electronic commerce mechanisms to process business transactions.
  • Formulate e-Commerce marketing strategies to service various market situations between businesses, consumers, and government.
  • Determine the operation and strategic applications of various information system architectures and the supporting infrastructures to suit the needs of an organization.
  • Formulate IT-enabled strategies that firms can use to gain a competitive advantage and control operations.
  • Examine the use of knowledge management, enterprise systems, and the application of decision support systems to improve performance and strategic management.
  • Use technology and information resources to research issues in e-Business security and controls.
  • Write clearly and concisely about e-Business security and controls using proper writing mechanics.