Browhaus Company

Company: BrowhausQuestion 2(a) Analyse the mode of market entry used by your selected company/ brand to enter any one of the overseas markets. Discuss the reasons why the specific mode of market entry was chosen and explain if the disadvantage(s) had been or could be mitigated. (16 marks)(b) Examine the product mix for your selected company/ brand and suggest two (2) ideas to help the company modify or improve its product mix to attract more customers.Note: A minimum of four (4) product lines should be illustrated and if the selected company has a wide or large product mix, you need not cover all. (24 marks)

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