Business policy and strategy class min of three pages or750 words due | BBA 4951 – Business Policy & Strategy | Columbia Southern University

3 Sources must be used including one from school Library.

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Using your favorite search engine, research the mission  and vision   statements of different fortune 500 companies. Then, you will write  an essay  in  which you compare and contrast the mission statements of two  companies and  the  vision statements of two companies. You may use the same  companies for  both the  mission and vision comparisons or separate companies. 

Within your essay, include the  information below. 

  •  Explain  the principle value of two vision statements. 
  • Explain  the principle value of two mission statements. 
  • Compare  and contrast vision statements of each organization in terms  of  composition and importance. 
  • Compare and contrast mission statements of each organization in  terms of  composition and importance. 
  • Do you think organizations that have comprehensive mission statements tend to be high performers? 
  • How do mission and vision statements assist in selecting an industry-specific strategy?   
  • Explain  why a mission statement should not include monetary amounts,  numbers,  percentages, ratios, goals, or objectives. 

Your essay should be a minimum of three pages in length or  approximately 750   words, not including the title and reference pages. You must  also include an   outside source from the CSU Online Library to support your  explanations.  Follow  APA standards for formatting and  referencing.