eBay Challenges

• Research and create a Porter’s Five Forces model of eBay. This can be done in Word, Excel, or PowerPoint. • In a paper, report and analyze your findings. Include answers to the following questions: o What does your Five Forces analysis reveal about the nature and strength of the various competitive pressures eBay faces? o Are the competitive pressures facing eBay and other online auction companies conducive to earning good profits? Why or why not? o What problems and issues do eBay’s top managers need to address? Which problems and issues should be top priorities? o What do you see as the key success factors for organizations in the online auction industry?

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