Final Project Instructions: Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student’s own words, and no more than 10% of the paper may have direct quotations, cited in APA format. The focus of this paper is on critical application of module terms and concepts to the chosen business. *Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL): http://owl.english.purdue.edu *To view the grading rubric for this assignment, click on the name of the assignment and click “View Rubric” Assignment Prompt: Consider each of the scenarios below from the perspective of a manager. Use the insights that you have gained throughout this course to compose complete and thoughtful responses to each scenario’s directions. Total of four scenarios. Scenario One After experiencing a few years of some modest success, your company (Indiana, Inc.) wants to expand operations, but it needs to borrow a considerable sum of money from its commercial bank to do this. In this regard, it has been determined that borrowing will be undertaken within the next few weeks if the interest rates are reduced from their current level, but borrowing will be delayed if the interest rates remain the same or are increased from their current level. The bank always follows the lead and direction of the Federal Reserve when it comes to the interest rates it charges for loans, so analyzing what the Federal Reserve does is crucial to making the right decision to borrow now or borrow later. Below are three separate hypothetical actions that the Federal Reserve could take that would impact the commercial bank’s interest rates. Follow the specific directions for each hypothetical, and respond to each one in separate paragraphs. Also number your paragraphs to coincide with the number of each hypothetical you are writing about. The Federal Reserve has decided to sell treasury bonds on a regular basis over the next few weeks. Identify by name and describe in detail the specific tool that is being used by the Federal Reserve, and then based on what it is doing, explain whether you would recommend borrowing at this time or waiting until later, and explain why. The Federal Reserve has just advised the commercial banks that it must increase the percentage of money it keeps in its vaults from 10% of all deposits to 12% of all deposits over the next few weeks. Identify by name and describe in detail the specific tool that is being used by the Federal Reserve, and then based on what it is doing, explain whether you would recommend borrowing at this time or waiting until later, and explain why. The Federal Reserve has just lowered the interest rate that it charges commercial banks that seek to borrow money directly from the Federal Reserve from 5% to 4%, and this will remain in effect over the next few weeks. Identify by name and describe in detail the specific tool that is being used by the Federal Reserve, and then based on what it is doing, explain whether you would recommend borrowing at this time or waiting until later, and explain why. Scenario Two Assume you have recently been hired as the new manager of EyeTech Company, an innovative company that sells specialized eye care equipment, primarily to Ophthalmologists, Optometrists, Eye Surgeons, Clinics, and Hospitals. You have decided that in an effort to increase sales, EyeTech will use one form of price discrimination for at least one year. There are typically three different degrees of price discrimination to choose from: First Degree, Second Degree, and Third Degree. Explain in detail the meaning of First Degree Price Discrimination, Second Degree Price Discrimination, and Third Degree Price Discrimination. Assume that each degree of price discrimination can be successfully implemented by EyeTech Company. Select the degree of price discrimination that you believe will be the most successful in improving sales, and explain why. (Note that you can only select one specific degree. Do not select more than one degree or a combination of degrees.) To also gain more insights into EyeTech’s primary consumers and their demand for EyeTech’s products, you have decided to use one of the four strategic tools for managers highlighted in the Module Three Lecture to better understand consumer demand. Identify and describe the tool (one only) you believe would provide the best insights into EyeTech’s primary consumers, and explain why you believe this particular tool would be the best one to use. Scenario Three Bilbo Company wants to expand operations into one foreign country. As the company manager, you have been directed to explore both the economic conditions and economic freedom conditions of four foreign countries, and then make a recommendation based on the data you obtain on the countries from the Index of Economic Freedom that can be accessed at https://www.heritage.org/index/ Do not use any other data source. The countries under consideration are the following: 1. Chile 2. Poland 3. Qatar 4. Philippines For each country above, make a small chart that reports the following statistics provided in the index: A. GDP, B. GDP Per Capita, C. Unemployment, D. Inflation, and E. Population. Then for each country above, make a small chart that reports the following economic freedom scores: A. Property Rights, B. Government Integrity, C. Business Freedom, D. Tax Burden, and E. Trade Freedom. After you collect and report all of the required statistics and economic freedom scores for each country, recommend one country (only one) among the four that you believe would be the best one for Bilbo Company to expand into, and explain why. Be sure to base your recommendation on all of the data you collect for each country in order to make a more complete comparison, and don’t base your recommendation on only one or a few of the statistics and/or scores. Scenario Four Macrohard Aluminum, Inc. wants to increase its overall size in the hopes of gaining greater market shares of the various products it sells. As manager, you have to analyze this plan by reviewing and then recommending specific ways that the expansion will be able to enjoy some economies of scale in order to justify the increase in the size of the company. Describe in detail the meaning of economies of scale. Identify 4 specific ways that the company might be able to achieve economies of scale from increasing its size, and describe each one separately. Describe in detail the meaning of diseconomies of scale, and explain 2 specific ways how increasing the size of Macrohard Aluminum, Inc. could unintentionally result in some diseconomies of scale. Bonus (worth up to 5 points) Does the Balance of Trade always balance? Briefly explain why or why not. Based on the economic meaning of supply and the economic meaning of demand, explain whether supply creates demand or demand creates supply.
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