please choose scholarly sources, full question is below:Martha is an underwriter for a large insurance company. She has been employed in the industry for 11 years. She has witnessed the evolution of risk management principles and practices. Technology has become a large part of the industry tools and methods now employed. Martha realizes the corporation’s benefits in utilizing current data management systems to monitor and report on sources of information Martha seeks to underwrite policies.Identify and comment on an internal or external source of information that could identify business trends.