My company is APPLE and my product is APPLE WATCH WEEK 2 DISCUSSION POST Provide a brief introduction of the company with which you are working. Discuss ways you can improve perceived customer value. Analyze how psychological motives help shape emotional benefits and customer perceptions of value. Analyze how the personality of an endorser shapes the emotional benefits of the product. This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.