Joe DiMaggio Children’s Hospital

Joe DiMaggio Children’s Hospital 1005 Joe DiMaggio Dr, Hollywood, FL 33021 This is the organization that we will be using to complete the worksheet. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote.  Once you pick your organization you will need to decide what product or service you want to focus on – again examples could be a new sports clinic for a hospital or opening a second location for an urgent care center.  Please remember that this is a marketing course and you need to consider a product/service that generates revenue for the organization.  Therefore governmental organizations like the VA Administration do not qualify as an appropriate healthcare organization for this project, because these organizations do not generate revenue and therefore do not use marketing strategies in the traditional sense.

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