Both individuals and organizations need to purchase items to accomplish their daily tasks. There is a large difference, however, in how and why an organization purchases goods and services versus how an individual shops. Understanding these differences is important if you want to tap into both an organizational and a consumer market
Directions: Write a 2-3 page paper describing the differences of organizations as consumers. Discuss the organizational purchase process and the impact of organizational culture on the purchase process. Also include a discussion of the external factors influencing organizational culture and the internal factors impacting organizational culture. Use the APA 6th edition formatting guidelines below.
Your paper must follow these APA 6th edition formatting guidelines: