Pricing Data set is Number 5 of the attached pricing tool assignment. The pricing tool is also attached along with a PowerPoint example.
My data set:
5 |
14,000.00 |
$23.00 |
23,000.00 |
$5.00 |
$0.50 |
$7.00 |
$70,000.00 |
PLEASE VIEW ALL ATTACHED DOCUMENTS AND READ INSTRUCTIONS CAREFULLY!
You will create a BASE CASE for this assignment by inserting your personal 5 data points (2 points on the demand curve [Q1-P1; Q2-P2], a price increment, variable cost, and fixed cost) found on your Excel Pricing CD and associated with your individual “Virtual Class Roster Number” (the number associated with the last name alphabetical order of class members) to perform a pricing analysis assignment to ascertain an appropriate price for a hypothetical product. A pricing analysis example can be found on the PowerPoint slides at the following links. Your faculty member will provide you with your individual 5 item data set.
The prices in rows 34–37 and column E and F (P3–P6) in your Excel Pricing Tool are not associated with product demand and are not related to other spreadsheet calculations. These numbers are not to be used in this assignment.
NOTE: Your Excel Spreadsheet Pricing Tool for this assignment is on the CD packaged with your textbook.
SECTION #1:
You will employ your data set and the spreadsheet to determine and discuss the issues in this section. The incorporation of your data set into the spreadsheet represents the hypothetical demand of a brand or firm in the firm’s final consumer marketplace. You can envision your BASE CASE as the current point in time whereas each of the other Scenarios can be viewed as future points in time. The BASE CASE and each Scenario has a different demand curve and a separate profit maximizing point. Your spreadsheet with your original data set should be embedded in your assignment document.
In your executive summary you will provide a table that includes the following:
Q1 : P1 |
Q2 : P2 |
Price @ Max. Profit |
Max. Profit |
Revenue @ Max. Profit |
Quantity @ Max. Profit |
Elasticity @ Max. Profit |
BASE CASE |
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Scenario #1 |
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Scenario #2 |
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Scenario #3 |
SECTION #2:
You will develop a five to six page double-spaced (NOT including spreadsheets and charts) report discussing the results noted from your modified breakeven spreadsheet and charts.
When incorporating excel spreadsheets in word documents and being able to “size” the resulting tables appropriately, one way is to select the area of the spreadsheet comprising the data in question “using the mouse,” copy that highlighted area to the clipboard, paste that data into a blank PowerPoint slide, copy that representation of the spreadsheet onto the clipboard, and now past the clipboard data into a Word document. The use of photographic/image software will work as well.
A PDF as an end-product is the best form for submission.
ALL PAPERS WILL INCLUDE YOUR NAME, NUMBERED PAGES, A PAGE HEADER, QUESTION/TOPIC SUBHEADINGS, AND A SHORT EXECUTIVE SUMMARY.
Your pricing analysis report will be posted as either an Adobe (PDF) or a Word Document to the Drop Box by Day 7 of Week 8including supporting calculations and graphical documents by Sunday at midnight. Only 4 spreadsheets (BASE CASE and Scenarios 1–3) need to be incorporated into your final document. All pages submitted will be LETTER size (8 1/2″ x 11″).