Step One – Find a TED Talk: To analyze a TED presentation, start by finding one that resonates with you. TED.com (Links to an external site.) Links to an external site. allows you to search by topic or by speaker. Watch a few speeches until you find one that grabs your attention within the first 30 seconds and keeps you hooked from start to finish. Any TED or TEDx Talk will work for this assignment. Important Note: Please do not select a “Best of the Web” talk, as these presentations were not delivered on the TED stage. Step Two – Take Notes: Begin your analysis by taking notes while you watch your chosen TED Talk from start to finish for the first time. What are the strengths of the presentation? What are the weaknesses? Step Three – Develop an Analysis: After completing Steps One and Two, watch your TED Talk a second time. Create a thorough analysis of your chosen presentation by addressing the following five prompts in detail: Identify the speaker, the title, and the purpose of the TED Talk. Describe the storytelling in the TED Talk. What are the primary stories told? Where are these stories (introduction, body, conclusion)? Do the stories keep the audience engaged? How does the TED Talk begin and end? Describe the techniques used to grab the audience’s attention in the introduction and to resonate with the audience in the conclusion. Describe the speaker’s use of the following from Chapter 8: examples, statistics, testimony, and oral citations. Is the speech well supported overall? Which of these forms of support works best for the audience? On a scale from 1 (lowest) to 5 (highest), rate the TED Talk overall. Describe why you assigned that numerical rating.
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